Febreze is an air freshener brand with products ranging from household air fresheners, car fresheners, and long-lasting touch-release fabric fresheners. Febreze is one of the brands owned by P&G.
Spring Scents
Brief: Febreze was launching new spring-themed scents and wanted us to create a beautiful, fun, seasonal-themed key visual.
Our target audience is young women, and our insight team suggested that we approach women who enjoy decorating for the seasons and are embracing new trends, such as retro and cottage core aesthetics. These women also enjoy crafting. I drew inspiration from vintage floral and 70s fruit wallpapers, which influenced the color palette I chose. This made me think of the 70s, and then the "Brady Bunch" theme came to mind, where the siblings lean out of their rooms. So, I gave each product a "room" with scented wallpaper backgrounds. The idea behind this concept is that these scents will fill your room with the freshness of spring.
New Elements Scent
Brief: Febreze has added a new scent to their Element Collection and wants to explore new options for a Key Visual. The design needs to be premium and have a masculine edge without alienating women.
I aimed to create a moody, lounge-like atmosphere, drawing inspiration from stained glass. The mosaic section for each scent was inspired by cologne TV ads, where bottles spin in from different angles. I aimed to create a premium feel for the scents, as their names are aspirational.
Unstoppable's
Key Visual One
Brief: The original team was stuck in a loop with clients on this new touch-activated fabric freshener Key Visual. I was asked to develop a Key Visual focused on typography and using their current KV layout.
For this first option, I thought the current Key Visual was a bit sterile and wanted to bring in some energy by having the bottle be active in the visual. To emphasize the brand's slogan "breath of fresh air", I made the typography appear as if it were the spray, giving the couch a "burst of freshness".
Unstoppable's Key Visual Two
For this second option, with my focus on typography, I wanted the copy to help visualize the benefit and bring the couch into focus. To emphasize the new touch-based fabric freshener and inject some fun into this KV, I made the couch pillows appear as if they were "touch".
